Adult Industry Consultancy

Look. It's like this...

In a perfect world, we, The Afterglow, would win every adult industry contract and do immaculate, effective marketing for every client. But, like, we're pretty small.

As more and more investment pours into our beloved - but admittedly immature - little market sector, adult industry business owners are turning to 'mainstream' agencies like yours to do the work we've been doing for years.

That's fine. A rising tide lifts all ships.

But there's a very good chance we can't compete with your budgets, your teams, and your resources, and an equally good chance that the first work you do in this industry is going to be, well, trash.

So what it comes down to is this:

We just want your work to be good. That's all. We don't want you to make the same, easily avoidable mistakes we were making 20 years ago. That hurts the customer.

What matters to us is that if the work needs to get done, and we can't do it ourselves, we can at least help you get it right.

Let me tell you a story...

It's Shanghai, 2016.

I'm the Global Brand Manager at LELO. The best job in the industry. The Boss wants to find a fancy creative agency to develop a campaign for us. We schmooze this big New York agency. You've heard of them.

They want to pitch a concept to us. We fly them in. Posh hotels. Expensive dinners. Money. Gifts.

They file into the boardroom to show us their work. They build suspense, set the mood, say all the right things. And then...

...And then their pitch was a 30 second ad of trains going into tunnels and flowers blossoming in slow motion. No V/O, no copy, just a slow fade to the brand name. It was fucking dreadful.

Stunned silence in disbelief. Junior staff blushing with embarrassment. This fancy agency were too inexperienced in our industry to know what they had just shown us was not some ethereal appeal to the inner senses, as they wanted us to believe.

It was, in fact, a collection of naive innuendos so dated that they recalled the sex scenes from the Naked Gun movies, forty years earlier.

Let us help you avoid stuff like this.

Adult Consultancy Specifically for Marketing Agencies

Don Francis

Stu Nugent

Founder & CEO

A 20-year adult industry brand marketing veteran, Stu is probably the most influential marketer the sector has ever produced. His successes have been as close to 'mainstream' as its possible for our industry to get.

He's worked in every corner of the industry, from porn to periods, via sex toys and mastectomy bras. In fact, he's probably already worked with your client. So he'll hit the ground running.

Stu's respectful-but-no-bullshit approach to adult industry comms strategy reflects a deep commitment to the end customer, while remaining sensitive to business needs.

He's really good. And he hates saying that, even though he's the person writing this.

He'll advise you on your strategy, helping you spot pitfalls and weaknesses, or by telling you where your creative is most effective.

Ashley Jones

Julia Svirid

Certified Sexologist & Coach

Julia's unique. No one understands the importance of balancing business needs with the absolute centrality of clear, effective language as well as she does.

A certified sexologist, a content creator, an educator, a marketing strategist, an alumni of the education platform Beducated and of the industry's leading PR agency Little Leaf, Julia combines deep knowledge of human sexuality with modern business development.

She's the one to educate your creatives on how to approach marketing intimacy and pleasure effectively and responsibly. She'll hold workshops with your team, offer feedback on issues of anatomy, gender, and sexuality, and tell you if there's something you've missed or some language that might be a problem.

Julia is the difference between a powerful campaign, and a PR disaster.