Does this do it for you?
Everyone thinks it's easy, don't they? "Sex sells," they say, as if the adult industry takes no effort. People think it's a quick buck, an easy win. It isn't.
Below, we lay out some of the things we've found to be effective in the constantly shifting landscape of adult marketing.
The Four Tenets
1. Sex should be sexy
In our efforts to appeal to larger audiences, it's easy to be tempted to soften our messaging. But toothless communications are pointless, and vice versa. If you try to appeal to everyone, you attract no one. Don't let the sexiness get lost.
2. Sex should be safe
It's important to be provocative, but that needs to be tempered. Personal health and global consciousness are key.
We don't always need to be activists, but we do have a moral obligation.
3. People are emotional
In matters of sex and pleasure, appealing to reason doesn't cut it. People operate on their instincts, on their sensations.
Those need to be stimulated by effective communications.
4. Storytelling resonates
The Afterglow uses narrative psychology to connect with audiences. We build a fantasy for a customer, and allow them to insert themselves into it.
The ability to think conceptually is built into all of us.
The importance of conceptual thinking
The ability to think in abstract terms is very literally what defines us. The use of coded language, of suggestive imagery, and of metaphor, is extremely effective in matters as intimate as sex and pleasure.
At The Afterglow, we're always looking for the most captivating way to say a thing, or to represent an emotion, or to suggest a sensation.
Don't underestimate the power of the right metaphor - a metaphor allows us to describe the unknown in terms of the known. That's very useful to adult marketers.
